AgricTrail Africa Brand Identity
Our brand is a reflection of our mission: to connect, grow, and sustain Africa's agricultural future.
Our Logo
The AgricTrail Africa logo combines a leaf, symbolizing growth, with a trail, representing connection and the journey forward.
Usage Guidelines
Maintain clear space
Ensure a minimum clear space around the logo, equal to the height of the leaf.
Do not alter colors or distort
Use only the official brand colors. Do not stretch, condense, or rotate the logo.
Do not place on busy backgrounds
The logo should always be placed on a solid color background for maximum visibility.
Color Palette
Our colors are inspired by the vibrant landscapes and rich earth of Africa.
Primary (Teal)
Represents growth, nature, and technology.
HEX: #008080
HSL: hsl(180, 100%, 25%)
Accent (Rust)
Symbolizes the rich soil of Africa and harvest.
HEX: #B7410E
HSL: hsl(25, 81%, 38%)
Background
Clean, modern, and provides clarity.
HEX: #FFFFFF
HSL: hsl(0, 0%, 100%)
Foreground
For primary text and strong legibility.
HEX: #0A0A0A
HSL: hsl(240, 10%, 3.9%)
Secondary
Used for section backgrounds and cards.
HEX: #F1F5F9
HSL: hsl(240, 4.8%, 95.9%)
Muted
For secondary text and de-emphasized content.
HEX: #71717A
HSL: hsl(240, 3.8%, 46.1%)
Typography
Our typography choices are made for clarity, professionalism, and readability across all devices.
PRIMARY HEADLINE FONT
Lora
Used for all major headings and impactful statements. It's a serif font that conveys trust and heritage.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
BODY & UI FONT
PT Sans
Used for all body copy, interface elements, and general text. It's a sans-serif font known for its excellent readability.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Download Brand Assets
Get access to the official AgricTrail Africa brand identity deck, logos, and other assets.
By downloading, you agree to our brand usage guidelines.