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The Vision Behind AgricTrail Africa

We’re building the digital and physical infrastructure to connect Africa’s farmers, markets, and trade ecosystems — sustainably.

Abstract visualization of a connected network.

AgricTrail is building the backbone of Africa’s digital agriculture, an integrated infrastructure that connects farmers, cooperatives, agribusinesses, governments, and financiers into one trusted ecosystem.

We exist to make Africa’s food system more connected, more traceable, and more profitable, from the smallest farms to the largest value chain actors.

Leadership & Vision

A cross-functional team combining agribusiness, tech, and ecosystem leadership with multi-generational insight.

Ganiu Okeowo

Founder & CEO

Animal Production & Fisheries professional with 25+ years in the agriculture value chain, co-operative development, and agribusiness policy. Ganiu built and scaled multi-location integrated farms and designed AgricTrail’s hybrid model based on firsthand experience with farmer frustrations.

Busola Okeowo

Co-founder / CTO

Industrial mathematician with a background in computer science and 7+ years as a full-stack developer. A two-time agtech accelerator prize winner, Busola leads software architecture and data intelligence, bringing a youth-driven vision for inclusive agtech innovation.

Our Founding Story

At our foundation is the recognition that Africa’s agricultural harvest is abundant, yet the systems to harness it remain limited. AgricTrail bridges this gap by gathering fragmented actors into one connected ecosystem that empowers farmers, strengthens cooperatives, and sustains Africa’s food future.

AgricTrail was founded out of decades of practical experience in African agriculture, working directly with farmers, cooperatives, and agribusinesses that lacked the digital backbone needed to grow across the value chain.

The frustration was clear: farmers worked hard, but the system around them did not.

So we built a platform that:

  • Understands how African agriculture truly works
  • Respects the community fabric of cooperatives
  • Offers digital tools simple enough for any farmer
  • Matches global standards for traceability and transparency
  • Supports blended finance and climate adaptation at scale

AgricTrail is not just a company; it is an infrastructure, a movement, and a vision for Africa’s food future.

Our Direction Defines Our Impact.

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Vision

A connected, sustainable, and profitable African agriculture ecosystem.

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Mission

To connect and empower African farmers and agribusinesses through inclusive technology, traceability, and trade.

Our Approach

AgricTrail combines digital technology, innovative finance, inclusive trade, and climate-smart practices to strengthen Africa’s food systems.

AgricTrail is the trusted digital gateway for farmers to access both private-sector services and government programs across Africa. Our platform enables farmers to optionally link with national farmer registries and government-to-farmer programs in their country, unlocking subsidies, grants, and financial inclusion — all while maintaining full control and autonomy over their farm data.
Technology

Digital ID, GPS-linked farms, data dashboards, and mobile traceability systems.

Finance

Inclusive credit through verified cooperatives and trade-backed financing.

Trade

Digital and physical trade hubs connecting producers to local and export markets.

Climate Resilience

Promoting sustainable practices and adaptation in every agri-value chain.

Connecting Africa, Country by Country starting with

AgricTrail Trade Ltd(Nigeria)

House 5, Road 2, Peace Estate, Odoiragunshin, Epe, Lagos.

AgricTrail Trade Ltd is setting the strategic direction and technology standards on which each country adapts AgricTrail’s model to local realities, driving inclusive growth and private sector collaboration.

Our Values Anchor Our Vision.

At AgricTrail Africa, our values form a B.R.I.D.G.E. — connecting integrity, innovation, and impact across the continent.

Boldness

We take initiative to drive Africa’s agricultural transformation with courage and creativity.

Resilience

We adapt, learn, and grow stronger through every challenge.

Integrity

We uphold transparency, trust, and accountability in every relationship.

Data-Driven

We rely on evidence, insights, and analytics to power decision-making.

Growth

We pursue continuous development — for farmers, partners, and the continent.

Ecosystem

We believe progress is shared — thriving when everyone in the value chain prospers.

Our Story, Our Identity

Watch how AgricTrail Africa connects farmers, data, and opportunity into one powerful movement.

Every farm, every cooperative, every data point — they all connect into one story: Africa’s agricultural renaissance.

— AgricTrail Africa Team

Join the Movement