Connecting. Growing. Sustaining Africa’s Agriculture.
Investor Deck | Pre-Seed Round | 2025
1. Vision & Mission
Vision:
A connected, sustainable, and profitable African agriculture ecosystem.
- By 2035, build Africa’s largest integrated agri-data infrastructure.
- Establish 500+ AgricTrail Trade Centres across 30 countries.
- Bridge $200B+ smallholder finance gaps with traceability and trust.
- Position Africa as a global model for low-carbon, data-driven food systems.
Mission:
To connect and empower African farmers and agribusinesses through inclusive technology, traceability, and trade.
- Digitize and connect 10 million farmers across Africa.
- Enable transparent, traceable agri-trade.
- Empower farmers with digital tools for climate-smart decisions.
- Unlock inclusive finance through data-backed credit scoring.
2. The Problem
Africa’s smallholder farmers lack access to finance, data, and markets, costing the continent billions in untapped productivity and lost climate resilience.
“Without digital traceability, farmers remain invisible to finance and markets.” — UN FAO 2023
3. The Solution
AgricTrail builds Africa’s connected digital agriculture infrastructure, linking farmers, markets, cooperatives, and financiers in one verified ecosystem.
Digitization: farmer and cooperative profiling via mobile.
Traceability: farm-to-market product tracking.
Finance Enablement: data-driven credit scoring and blended finance.
Climate Resilience: real-time weather, IoT, and advisory integration.
Yield: 2.5 MT/ha
Weather: Sunny, 32°C
Credit Score: 720
4. The Product
A unified digital and physical ecosystem powering Africa’s agricultural transformation.
5. The Value Proposition
We turn smallholder farmers’ data into verified economic identity — unlocking finance, markets, and sustainability.
6. Why Now?
The convergence of digital adoption, ESG capital, and food system urgency makes this the decade to transform African agriculture.
Rapid Smartphone Penetration: >50% by 2026 (GSMA).
Rising ESG Demand: USD 100B+ committed globally.
Digital Inclusion Programs: AfCFTA, Smart Africa.
Resilient Supply Chains: Post-COVID food security urgency.
7. Market Size
Africa’s smallholder agriculture is a $300B market opportunity, with over 250 million farmers producing 80% of local food.
Sources: IFC (2021), AGRA (2022), World Bank (2023).
8. The Competition
Existing agri-platforms digitize access, but none integrate traceability, finance, and trade at scale across Africa.
Competitors:
Hello Tractor, ThriveAgric, AgroCenta, Tinga, FarmDrive.
Our Defensibility:
First-mover advantage in cooperative federation + data-backed blended finance.
Our Differentiation:
- Pan-African ecosystem (not country siloed).
- Integrated finance + traceability stack.
- Verified cooperatives & physical trade hubs.
- Cross-border data & ESG compliance layer.
9. The Business Model
A hybrid B2B2C and B2G platform generating revenue from digital services, trade margins, and financial facilitation.
Revenue Streams:
- Subscription fees (digital modules, analytics).
- Trade commissions and logistics facilitation.
- Credit origination & data service fees.
- Government and development partnership projects.
Target Customers:
Farmers, Cooperatives, DFIs, Agribusinesses, Governments.
Unit Economics (est.):
CLV: $250 / farmer | CAC: $20 → CLV:CAC = 12.5:1
10. Go-To-Market Strategy
Start local, scale regional — through cooperatives, trade hubs, and partnerships.
Growth Engine: Government partnerships + DFI collaboration + cooperative onboarding incentives.
11. Traction & Milestones
Prototype completed; platform integration and pilot trade hub underway.
- Prototype of all digital modules complete (2025).
- Partner discussions with the State Ministry of Agriculture & other stakeholders.
- Pre-seed pipeline of $1M under review.
- 500+ early farmers pre-registered in pilot LGA.
- Trademark and brand registration currently underway.
12. Financial Projections (2026–2028)
Sustainable growth through blended revenue from digital, trade, and finance facilitation.
| Year | Revenue | Farmers Onboarded | Trade Volume | Burn | Key Milestones |
|---|---|---|---|---|---|
| 2026 | $0.2M | 50,000 | $2M | $0.5M | Launch Nigeria pilot |
| 2027 | $1.0M | 250,000 | $10M | $0.7M | Expand to 2 new countries |
| 2028 | $4.5M | 1M | $40M | $1.0M | Break-even + 10 Trade Hubs |
13. The Team
A cross-functional team combining agribusiness, tech, and ecosystem leadership with multi-generational insight.
Founder & CEO
Animal Production & Fisheries professional. 25+ years in agriculture value chain, co-operative development, and agribusiness policy. Built and scaled multi-location integrated farms & farming community. Designed AgricTrail’s hybrid model from farmer frustrations.
Co-founder / CTO
Industrial mathematician with computer science. 7+ years full-stack developer. Two times agtech accelerator prize winner. Leads software architecture, data intelligence, and app rollout. Youth-driven vision for inclusive agtech innovation.
14. The Ask
We’re raising $1 million (pre-seed)
| Use Case | % | Amount (USD) |
|---|---|---|
| Platform Development & Integration | 15% | $150,000 |
| Pilot Trade Hub (Epe, Lagos) | 50% | $500,000 |
| Market Validation (50,000+ Farmers) | 15% | $150,000 |
| Regional Expansion (2 Countries) | 10% | $100,000 |
| ESG & Traceability Frameworks | 10% | $100,000 |
| Total | 100% | $1,000,000 |
Beyond capital, we seek:
- Strategic partners for climate-smart financing.
- Mentorship in agri-data commercialization and blended finance structuring.